Description

KPMG China provides multidisciplinary services from audit and tax to advisory, with a strong focus on serving our clients' needs and their industries. Not only do we have an overriding commitment to provide the highest quality services for our clients, but we also strive to become a responsible corporate citizen that has a positive impact on our environment and community. At KPMG, you will translate insights into action and reveal opportunities for all-our teams, our clients and our world.

Service Line Overview

Client relationships and marketing are integral parts of our business. Our Marketing team applies contemporary business-to-business marketing strategies to support the targeting of existing and new clients.

The role of Publications Manager helps KPMG China to establish industry authority through sectoral thought

leadership, demonstrating our subject matter expertise that helps businesses to gain executive buy-in and support investment decisions at key moments of challenge and change.

Key Responsibilities

• Content development and editorial support for thought leadership in various forms, including white papers, annual industry reports, opinion pieces, social posts, and newsletters.
• Translate complex survey results and market data into compelling, data-driven insights.
• Manage projects throughout the content lifecycle: conduct desk research, understand subject matter, develop narratives, conceptualise content, carry out primary research (such as in-depth and expert interviews), analyse third-party data, write and edit content, and drive marketing initiatives to amplify reach (e.g. repurposing long-form content for web, social media, and newsletters).
• Work closely with the wider Marketing team, including the media and creative teams, to bring content to life, ensuring it's visually impactful and digestible in the modern media landscape
• Provide content development and editorial support based on KPMG's editorial style and compliance guidelines
• Advise stakeholders - both internal and external - on considerations and suggest the best approach to achieve objectives through content thought leadership
• Orchestrate across lines of businesses, excel beyond editorial and content development, and position yourself as an active contributor in the wider Markets, Sectors and Business ecosystem
• Strong project management and stakeholder management skills. Able to work independently.
• Smart use of AI and digital tools with professional judgement

Experience & Background

• University graduate
• Native fluency in English; proficiency in Chinese is an advantage.
• 4-8 years of editorial experience, ideally within financial services.
• Good understanding of the modern media landscape in Hong Kong SAR (and preferably Chinese Mainland), with the ability to develop platform-native content, including but not limited to long, short, and social forms
• Possess good business sense - understands how thought leadership and content can drive brand differentiation and enhance KPMG China's subject matter expertise, while facilitate business conversion
• A clear understanding of the firm's objectives and commercial priorities to intertwine these elements with content and thought leadership development
• Strong proven editing and writing skills, a key responsibility for the role
• Experience of running marketing campaigns with support and guidance from the wider marketing team
• Ability to work under tight deadlines
• Ability to handle multiple tasks as well as manage complex projects and prioritise work
• Pro-active and detail-oriented
• Strong project management and stakeholder management skills
• Flexible: ability to handle last minute issues
• Strong work ethic, resourceful and takes initiatives proactively
• Strong team spirit
• Candidate with less experiences will be considered as Assistant Manager

About KPMG

At KPMG China, we are committed to being an equal opportunity employer, with zero tolerance for any form of discrimination against any persons. It is important for us to create an inclusive, diverse and agile workplace for our people to develop and thrive at both a personal and professional level.

We strive to make ESG (environmental, social and governance) a watermark running through our organisation; from empowering our people to become agents of positive change, to providing better solutions and services to our clients to help them achieve their ESG goals. View Our Impact Plan to learn more about our ESG commitments and progress across four key pillars - Governance, People, Planet and Prosperity - and how we make a positive impact on our people, environment and society.

We encourage you to come as you are, and we welcome all qualified candidates to apply, and hope you unlock opportunities with us. Visit KPMG China website for more company information.

You acknowledge and agree that all personal information hereby provided regarding yourself will be used by KPMG China for its candidate selection purposed only. KPMG China collects, uses, processes, and retains your personal information in accordance with KPMG China's Online Privacy Statement and/or KPMG China Privacy Statement (collectively " Privacy Statement"). During the recruitment process, KPMG China may need to store personal information of candidates in a designated third-party application tracking platform.

If you have any questions regarding the information you provided in the form or your job application in general, please contact KPMG China's HR personnel in the location where your application is submitted [ see here ]. #LI-1